Tuesday, 30 October 2012

Genius at Work is Now Available

After what seems like a very long wait, Genius at Work is now 'on the shelves'.

I probably started writing the book in 2000 as some of its roots certainly go back to my 2002 book, Change Magic, which I am planning to update and re-release next year. The content evolved through the development of my Master Practitioner program, and really started to take shape as a book of its own in 2009. It's taken me another three years to get round to condensing everything that I have learned in that time into a format that I felt a reader could pick up and use.

Something that really bothers me about a lot of business books is that they're advertised as 'how to' books, but in reality, they are most definitely 'what to' books. The 'how' is left, frustratingly, for the reader to figure out.

For example, Malcolm Gladwell has achieved some popularity in recent times for his books which include The Tipping Point. In it, he gives lots of interesting examples of how brands reach critical mass. But how do you get your brand to critical mass? No idea.

So it was very important to me that in writing Genius at Work, I covered not only the principles of the modelling process but also the practice, including everything from instructional design to implementation.

Dale Carnegie's well known book, 'How to Win Friends and Influence People' is a role model for this; easy to read, interesting, engaging and very, very practical.

Am I saying that Genius at Work is on a par with How to Win Friends?

Of course not - they are totally different books with different purposes.

What I'm going to do with this blog over the coming days, weeks, months and years, is share models of Genius at Work. When I figure out something interesting about customer service, or sales, or creative design, or communication, or behaviour management, using the Genius at Work methodology, I'll post the results here for you to read and apply for yourself.

So I suppose that this blog, as it evolves, will be a repository of best practice.

And of course, I welcome your comments and contributions too.


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