Saturday, 2 February 2013

Learning Styles

The issue of how people learn is often debated, usually by training providers who want to show that their way is best so that they can continue to make money out of it. Also, Universities need research projects to fund new buildings and foreign trips, so what better subject to research than how people learn?

Kolb's theory of learning has been around for almost 30 years, and is, in my mind, analogous to Newton's laws of motion. Newton didn't invent the laws in a cave and then impose them on the universe, he merely thought about what he observed and found a way to encode patterns so that they could be shared with others. A few hundred years after he did that, NASA were able to throw a tin can out into space and make contact with the moon, all using Newton's calculations.

Friday, 1 February 2013

Book Launch: Corporate Partners Wanted

I'm planning a book launch series for Genius at Work, and I'm looking for corporate partners.

Here's the deal.

You supply a room and an audience, I run a daytime or evening educational event.

Why would you want to do this?

Well, let's say that you want to get a group of potential clients together, in your offices. They're not going to come for the offer of a sales pitch from you, are they? What about the offer of a free event where they can learn:

What saved Somerfield 25% on graduate development costs?

What increased Parker Hannifin's profitability by 700%?

What doubled Domestic & General's sales conversion rate?

What gave 83% of Babcock's future leaders a career jump start?

The opportunity to learn about the methodology that underpins these results, the methodology contained within Genius at Work, is a great reason for them to spend a couple of hours in your company.

Of course, for this to work for you, your target clients have to include people such as HR Directors, L&D Managers, Talent Managers and so on. If that sounds good to you then visit and let me know.