The company made 2500 calls.
They secured 14 meetings.
Even though that sounds terrible, it's not so bad in this day and age. Their success rate was 0.56%, and for getting from a cold contact to a meeting, that's not bad going. Statistically. For the sales industry.
The agency would argue that from those 14 calls, the client could maybe win 5 actual sales deals, which more than pays for the cost of the project.
But what about those 2,486 calls that didn't result in a meeting?
Counter-productive?
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